Splash Test Your Website – Is It Magnetic or Meh?

If your homepage can’t pass the 3-second test, you’re losing leads. Here's how to fix it and turn clicks into clients.

Your website is your digital storefront. And in today’s scroll-happy world, you’ve got just a few seconds to make a splash. If someone lands on your homepage and can’t instantly figure out who you are, what you do, and how you can help them—you’re losing leads.

That’s why I created the Splash Test—a 5-point check to instantly assess whether your site is converting or confusing.

The Splash Test Checklist:

1. Is Your Promise Clear on the Homepage?

Your visitor should not have to scroll or guess to understand what you do. Your headline should scream clarity and confidence. Use the “I help…” formula or a powerful one-liner that speaks to transformation.

2. Is There a Clear Call to Action (CTA)?

Guide the journey. Whether it’s “Book a Call,” “Download the Guide,” or “Watch the Free Masterclass,” make sure there’s a button or action step above the fold. And don’t be afraid to repeat it down the page.

3. Is the Design Clean and Brand-Aligned?

Your design should reflect your brand. Are your fonts readable? Are your colors aligned with your vibe? Is there whitespace? Less is more—clarity over clutter.

4. Do You Have Social Proof?

Don’t just tell people you’re amazing—show them. Testimonials, client logos, screenshots of wins, case studies. This builds instant trust and credibility.

5. Is It Mobile Friendly?

Most traffic comes from mobile, so test your site on your phone. Does it load fast? Is the text readable? Do the buttons work? Mobile responsiveness is non-negotiable.

Final Tip: A magnetic website isn’t about flashy design—it’s about clarity, connection, and conversion. Run your site through the Splash Test and update what’s missing. First impressions matter.